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Liverpool FC has announced a pre-tax loss of £57 million for the financial year ending May 31, 2024, a significant increase from the previous year's £9 million deficit. Rising administrative costs, including player wages and operational expenses, largely contributed to the loss, despite a notable rise in overall revenue.
The Premier League club saw its total revenue climb by £20 million to £614 million, with commercial income reaching a record £308 million—marking the first time Liverpool has surpassed the £300 million threshold. The growth was primarily driven by expanded retail operations and an increase in sponsorship partnerships.
However, media revenue declined by £38 million to £204 million, a consequence of Liverpool’s absence from the Champions League for the first time since the 2016-17 season. Despite this setback, strong domestic performance—including a third-place Premier League finish and a Carabao Cup victory—helped mitigate the financial impact through increased broadcasting revenue from the league.
Matchday revenue also experienced a boost, rising by £22 million to £102 million, largely due to the opening of the new Anfield Road Stand and a higher number of home fixtures.
In terms of squad investment, Liverpool spent approximately £165 million on player acquisitions, bringing in Alexis Mac Allister, Dominik Szoboszlai, Wataru Endo, and Ryan Gravenberch. The club also faced increased salary costs, with overall staff expenses reaching £386 million—an 86% rise since 2018.
The financial results reflect the final season under former manager Jürgen Klopp, during which Liverpool reached the quarter-finals of both the FA Cup and the Europa League. Klopp and his coaching staff received a £9.6 million severance package upon their departure.
Chief Financial Officer Jenny Beacham emphasized the club’s commitment to financial stability despite rising costs:
"Operating a financially sustainable club remains our priority. With increasing expenses, it is crucial to grow revenue streams each year to maintain long-term financial security."
Looking ahead, Liverpool, now under new manager Arne Slot, leads the Premier League by 13 points and continues to capitalize on its global brand presence. The club recorded 1.5 billion social media engagements and gained 37 million new followers across its digital platforms, further reinforcing its commercial appeal.
According to Brand Finance’s 2024 report, Liverpool currently holds the strongest brand value of any Premier League club, highlighting its continued growth and worldwide influence.
Featured Image Credit: Instagram / @liverpoolfc, Pexels / Tembela Bohle
