Liverpool FC Post Record £703m Revenue

Liverpool FC have announced record revenues of £703 million for the year ending May 31, 2025, capping a historic campaign in which the club secured its 20th league title.

The financial results mark the first full season following the completion of the new Anfield Road Stand and underline the club’s continued commercial and global growth. The Reds were also the highest-placed Premier League side in the latest Deloitte Football Money League rankings.

Revenue Soars Across All Streams

Overall revenue rose by £89m to £703m, driven by increases across media, matchday and commercial income.

Media revenue recorded the biggest uplift, climbing £60m to £264m. The rise was largely attributed to the men’s team reaching the Champions League last 16, compared to a Europa League quarter-final run in the previous season.

Matchday income increased by £14m to £116m, boosted by the expanded Anfield Road Stand and strong on-pitch performance during the club’s title-winning campaign.

Commercial revenue also saw robust growth, rising £15m to £323m. Partnerships with brands such as Japan Airlines, Engelbert Strauss, Lucozade and Husqvarna were secured, while a landmark 10-year extension with Carlsberg will extend one of the Premier League’s longest-standing partnerships to 42 years.

Retail and ecommerce performance improved significantly, with the official LFC Store app accounting for nearly a quarter of ecommerce revenue and recording a 15 per cent increase in active weekly users. Concerts at Anfield, including shows by global stars Taylor Swift and P!NK, also contributed to non-matchday income growth.

Rising Costs and Profit Margin

Despite record revenues, administrative costs rose by £57m to £657m, largely driven by a £42m increase in staff costs to £428m. The club noted that double-digit cost growth across multiple areas has impacted the marginal returns from core operations.

Liverpool reported a profit after tax of £8m for the period.

Global Audience and Digital Dominance

The 2024-25 season proved a landmark year off the pitch as well as on it. Liverpool were named the most-engaged Premier League club, generating 1.7 billion social media fan engagements during the reporting period.

The club’s 20th league title win became the most-engaged day in its history, with more than 62 million social media interactions recorded in a 24-hour period, according to Blinkfire Analytics.

According to Nielsen, Liverpool were also the most-watched Premier League club across all competitions, attracting a cumulative global television audience of more than 588 million.

Digital growth continued apace, with Liverpoolfc.com recording 87 million visits across the season. The club surpassed 200 million social media followers globally, including 50 million on Facebook, 47 million on Instagram and 25 million on TikTok.

Community Impact

Through LFC Foundation, the club expanded its community reach, supporting more than 145,000 people during the period. The foundation delivered healthcare savings of more than £48m across the Liverpool City Region and contributed £7m to the local economy.

It generated a social value exceeding £80m, equating to a £10.28 return for every £1 spent. The Red Neighbours programme donated more than £500,000 worth of essential food hampers, stadium tours and matchday experiences, while helping to deliver 1,000 free meals per week to those in need.

The figures reflect a season of success on multiple fronts for Liverpool, balancing a landmark league triumph with record-breaking financial and global performance.

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