Barça Museum Breaks One-Million Visitors

Barcelona, Jan. 29, 2026 – The Barça Museum has closed 2025 on a historic high, welcoming over one million visitors to the Barça Immersive Tour for the first time since its launch in May 2023.

A total of 1,059,611 fans experienced the temporary exhibition, located in the former Ice Rink, marking a 35% increase from the previous year. The surge in attendance has been attributed to a combination of sporting success and enhanced visitor offerings. Highlights include the men’s first team’s domestic treble in the 2024–25 season, with all three trophies on display at the Museum, and the return of matches at the Spotify Camp Nou, which contributed to a 48% increase in December visitors compared to December 2024.

The Museum also expanded its offerings with new experiences such as tours of the Ciutat Esportiva Joan Gamper and the Barça Sky Tour, reinforcing its mission to blend the club’s rich history with cutting-edge immersive storytelling, in line with the club’s motto: “Més que un Club.”

Historically, the Barça Museum has been one of Catalonia’s most visited cultural attractions, hitting nearly two million visitors in 2016 and remaining above 1.7 million annually until the pandemic impacted attendance in 2020. Looking ahead, the fully renovated Barça Museum, part of the flagship Espai Barça project, is scheduled to reopen in 2026.

With record-breaking numbers in 2025, the Barça Immersive Tour cements its place as a must-see destination for fans worldwide, celebrating both the club’s legacy and its ongoing commitment to innovative fan experiences.

_{Featured Image Credit: Unsplash / Fikri Rasyid, Unsplash / Tim Bernhard}