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Juventus’ long-standing ownership will remain unchanged after the Agnelli family turned down a lucrative takeover approach from a cryptocurrency company, reaffirming their commitment to the Turin giants amid another challenging campaign.
On Saturday, Exor, the Agnelli family’s holding company, rejected an all-cash proposal worth around €1 billion from El Salvador-based crypto firm Tether for its majority stake in the 36-time Italian champions. The decision ensures Juventus will continue under family control that stretches back more than a century.
“Juventus, our history and our values are not for sale,” said Exor chief executive John Elkann in a video message published on the club’s website. “Juve has been part of my family for 102 years.”
Elkann, the grandson of Fiat icon Giovanni “Gianni” Agnelli, emphasised the emotional and historical bond between the club and its owners. “Over the course of a century, four generations have emboldened it, made it strong, taken care of it in tough times, and celebrated it in the many festive moments,” he said. “We continue to support our squad and are looking toward the future in order to build a winning Juve.”
Juventus’ most recent Serie A title came in 2020, completing a run of nine consecutive Scudetti. Since then, the club has struggled to reclaim domestic dominance and currently sit seventh in the standings, eight points behind leaders AC Milan. Bologna, Sunday’s opponents, are two points ahead in fifth place.
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